How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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We've made a new showroom flyer and display piece for brands and reps in Atlanta. This can be put in an upright display as well as printed and given to retailers.
You are invited to print the attached PDF.
Bonus:
We'll send you $50 for displaying the sheet in an upright display.
We'll send you $20 for printing these materials in order to hand them out in the showroom.